ASO Keyword Research & Strategy
Last updated: February 2026
In-depth ASO keyword research and strategy for both iOS and Android covering keyword mapping, competitor analysis, and growth roadmap.
Technologies Used:
Overview
Develop a comprehensive ASO keyword strategy that drives sustainable download growth across both app stores. We conduct exhaustive keyword research, analyze competitor positioning, map keywords to app features, build seasonal keyword calendars, and create a long-term optimization roadmap. This strategic approach ensures your app captures the maximum share of relevant organic search traffic in both the App Store and Google Play.
What's Included
What We Need From You
- 1App listing URLs (iOS and/or Android)
- 2Target markets and languages
- 3Competitor app list
- 4Business goals and download targets
- 5Current ASO data (if available)
Frequently Asked Questions
Do I need separate strategies for iOS and Android?
Yes. Apple App Store and Google Play use fundamentally different search algorithms and keyword indexing methods. A keyword that ranks well on one platform may not perform the same on the other. Our cross-platform strategy accounts for these differences.
How many keywords should I target?
We typically identify 100-300 relevant keywords per platform, then prioritize 20-50 primary targets based on volume, difficulty, and relevance. The full keyword universe informs long-term strategy and content decisions.
Can this work for a new app with no downloads?
Absolutely. For new apps, we focus on long-tail keywords with lower competition where you can rank quickly, then gradually target higher-volume terms as your app gains authority and downloads.
Related Solutions
App Store Listing Optimization (iOS)
Optimize your iOS App Store listing for maximum visibility and downloads with keyword-optimized metadata, screenshots, and descriptions.
Play Store Listing Optimization (Android)
Optimize your Google Play Store listing with keyword research, metadata optimization, and conversion-focused listing improvements.
SEO Content Strategy
Data-driven content strategy with keyword research, topic clustering, content calendar, and execution plan for sustainable organic growth.
Ready to Get Started?
Let's discuss your project requirements and provide you with a custom quote tailored to your needs.